Press
July 22, 2022 - TIME MAGAZINE - The Next Hottest Alternative Milk Comes from Microbes
May 9, 2023 - THE FOOD INSTITUTE - Deep Dive: The State of Alternative Milk
December 21, 2022 - VoyageLA - Exploring Life & Business with Lizanne Falsetto of betterland foods.
November 11, 2022 - VEGWORLD - Founder of Think! Launches Plant-Based Whey Protein Candy Bar Line That Will Stop Your Snickers Craving For Good.
September 13, 2022 - FIX (From Grist) - Milking microbes instead of udders, precision fermented dairy is ready to tackle our reliance on cows
July 13, 2022 - Press Release - PR NEWSWIRE - Lizanne Falsetto, Founder of betterland foods™ and think!® Nutrition Bars, Launches Second Chocolate Bar for the Health-Conscious Sweet Tooth
April 1, 2022 - FOODDIVE - Leftovers: Noosa chills out with gelato; White Claw catches new wave with its Surf line
woo™ creates chocolate bars without the moo.
April 1, 2022 - FOOD NAVIGATOR - WOO! Perfect Day® and betterland foods™ enter chocolate confectionery category with animal-free whey protein
Animal-free whey protein from Perfect Day® - made by microbes, now cows - get start billing in WOO, a new chocolate, peanut and nougat candy bar from betterland foods™.
March 31, 2022 - green queen - betterland foods™ New Woo™ Chocolate Bar Is Made With Perfect Day®’s Animal-Free Whey Protein
betterland foods™ has announced its newest animal-free dairy product. Dubbed ‘woo’, the initial bar has been designed to mimic the successful combination of chocolate, nougat, caramel and peanuts that conventional Snickers bars are known for.
March 29, 2022 - THE SPOON - betterland foods™ Launches Better-For-You Chocolate Using Perfect Day®’s Animal-Free Whey Protein
Move over Hershey and Mars, woo™ is coming, and it’s fixing to make a sweet, healthy impact on the candy category.
March 29, 2022 - Press Release - betterland foods™ Launches New Animal-Free Chocolate Bar Made With Perfect Day®’s Whey Protein
The first to market candy bar, woo™, layered with chocolate, caramel, peanut and cow-free nougat available now in the U.S.
March 15, 2022 - The Beet - The Best New Vegan Products of 2022 and Where to Find Them
We scoured the floors of Expo West, one of the largest food expos in the world, which took place in Anaheim, California last week, to uncover some of the best new vegan innovations coming your way.
March 7, 2022 - GOODNET - Introducing Milk Without the Moo
Faux milk products made of plants are everywhere and gaining in popularity. But now, a type of milk is about to hit the store shelves in the US, and it is heads and tails above the rest.
March 2, 2022 - SingularityHub - This ‘Cow-Free Milk’ Has Real Dairy Protein, but No Lactose or Cholesterol
How close can we get to animal products without actually involving animals?
March 2, 2022 - VegNews - How New Dairy Company betterland™ Makes Dairy-Identical Milk Without Cows
betterland foods™ is a new kind of dairy company that uses Perfect day’s animal-free whey technology to make dairy products without the cow.
March 2, 2022 - ITtech24 - This ‘Cow-Free Milk’ Has Actual Dairy Protein, However, No Lactose or LDL Cholesterol
Now one other animal-free animal product is coming to the market: cow-free milk.
February 28, 2022 - NEW ATLAS - Animal-free dairy milk set to finally hit US retail shelves.
The unique cow-free milk is the first product from betterland foods™, a new company looking to create novel and sustainable food products.
February 28, 2022 - green queen - betterland foods™ Launches Cow-Free Milk Powered By Perfect Day® Dairy
betterland foods™, a brand new Californian company from Think! Founder Liz Falsetto, has launched betterland™ cow-free milk.
February 28, 2022 - vegconomist - betterland foods™ ‘Cow-Free Milk’ Made With Perfect Day™ Whey Protein
betterland foods™ is a US foodtech company that has developed highly realistic “cow-free milk” with whey protein made via precision fermentation.
February 27, 2022 - STACK3D - Perfect Day®’s animal-free whey finds its way into betterland™’s one-of-a-kind milk
Animal-free whey protein is now being put into a much more mainstream product format with betterland™’s cow-free milk.
February 25, 2022 - TRAVEL FOOD BLOG - Animal-free betterland™ milk to launch, powered by Perfect Day® proteins
As Perfect Day® continues to scale, animal-free dairy has turned up in several places. This new company, betterland foods™, brings it to the most obvious application: milk. It’s a behemoth category — worth $17B.
February 25, 2022 - BEVNET - thinkThin® Founder Launches betterland foods™ with Perfect Day®
thinkThin® founder Lizanne Falsetto is going from protein bars to animal-free dairy protein.
February 24, 2022 - FOOD NAVIGATOR - betterland foods™ unveils ‘cow-free milk’ with Perfect Day®’…so how close is it to the real thing?
Perfect Day® one of a new breed of startups deploying synthetic biology to coax microbes into expressing animal proteins such as whey - has teamed up with new brand betterland foods™...
February 24, 2022 - FOODDIVE - Animal-free betterland™ milk to launch, powered by Perfect Day® proteins
betterland™ milk, the world's first CPG animal-free dairy milk, is launching next month at Natural Products Expo West, and will be available at retailers this summer.
February 24, 2022 - THE SPOON - betterland foods™ Debuts Cow-Free Milk Powered by Perfect Day®’s Animal-Identical Protein
Today Perfect Day® and betterland foods™ announced the debut of betterland milk, a new cow-free milk using Perfect Day’s animal-identical whey protein produced via precision fermentation.
February 24, 2022 - BusinessNews - This new milk alternative uses ‘cow-free’ dairy protein
The latest alternative-milk brand calls itself not plant-based, but “cow-free.” The brand, betterland™, is the first milk to come to market that uses Perfect Day®’s animal-free dairy protein.
February 24, 2022 - Health & Fitness - Animal-free betterland™ milk to launch, powered by Perfect Day® proteins
betterland™ milk, the world’s first CPG animal-free dairy milk.
February 24, 2022 - LIVEKINDLY - This Realistic Vegan Milk Aims to Shake Up the Dairy Aisle
A new food-tech company called betterland foods™ is launching realistic vegan milk that’s nearly identical to authentic dairy milk.
February 24, 2022 - FAST COMPANY - This New Milk Protein Alternative Uses a Cow-Free Dairy Protein
betterland is the first ‘milk’ to come to market that includes a key protein found in cow’s milk, but it’s made with fungi—no animals involved. Click the link above to read the full article.
February 24, 2022 - Press Release - businesswire - Perfect Day and betterland foods Unveil betterland milk - the First-Ever Animal-Free Milk to Hit Shelves.
BERKELEY, Calif.--Perfect Day, Inc., creator of the world’s first animal-free dairy protein, and betterland foods™, a new company from food industry pioneer, think!® Founder, protein expert, and the creator of betterland milk™, Lizanne Falsetto, today announced the first-ever retail launch of animal-free milk. Click the link above to read the full article.
October 29, 2020 - the blueprint - The Motley Fool - Memo from the CEO: 7 Rules of Entrepreneurship
Memo From the CEO: 7 Rules of Entrepreneurship We sat down with Lizanne Falsetto, founder of thinkThin nutrition bars and serial entrepreneur, to discuss her top tips for entrepreneurs in a post-COVID world. Click the link above to read the full article.
July 23, 2020 - Grit Daily - Kindness Is a Strong Foundation for Success
"Entrepreneurs need to create a symbiotic relationship between the numbers and their intuition. It’s a powerful heart and mind combination to help guide your business decisions. The final, crucial piece to this equation is kindness." This week, wellness pioneer and CEO Lizanne Falsetto contributed a piece to Grit Daily about how kindness is a foundation for success in business and life, to find out more - click the link above to read the full article.
November 18, 2018 - Maria Shriver’s The Sunday Paper - How Can Women Entrepreneurs Support One Another? Think Kindness
“The notion of ‘kindness’ is underused these days, especially when it comes to how women treat other women.” In this week’s Midweek Voice Above the Noise, entrepreneur & @thinkproducts founder, @lizannefalsetto has us asking how women entrepreneurs can support one another. To find out how Lizanne thinks kindness might be the answer, click the link above to find out more!
March 26, 2019 - Advantage Forbes Books - Upside: The Business Growth Podcast, Ep. 60 - Lizanne Falsetto on Marketing and R&D
Upside: The Business Growth Podcast, a podcast for entrepreneurs and leaders focused on finding the biggest possible upside in business, and in life. Featuring interviews with authorities in entrepreneurship, leadership, and business growth to help you on your journey of business and personal growth. Upside is hosted by entrepreneur, speaker, and bestselling author Rusty Shelton and sponsored by Advantage|ForbesBooks. In episode 60, Rusty talks to Lizanne Falsetto about her entrepreneurial journey, marketing and R&D. Click the link above to listen to the podcast.
January 17, 2019 - EO Podcasts - Wonder Podcast - Model to Millions
Lizanne Falsetto, a celebrated woman entrepreneur, founder and former CEO of thinkThin®, joins Kalika Yap on today's Wonder podcast episode. Lizanne takes us on her journey of how thinkThin® started from her kitchen as some treats she made and gave to models in LA, to paving the way to become the first brand that put gluten-free on their wrapper and becoming a trailblazer in the portable food category. She shares her struggles and triumphs in raising her children, selling her business, and what she wants fellow women entrepreneurs to know in order to become successful. Listen now by clicking the link above!
October 17, 2018 - Entrepreneur Magazine - How Success Happens Podcast. Ep 62
Episode 62: "What This Entrepreneur Who Sold Her Business for $217 Million Looks for in the Companies She Invests In”. Lizanne Falsetto, the founder of thinkThin®, talks about her new venture, LF Advisory, and the types of people she wants to work with.
April 12, 2018 - BRIT & CO - What Life as a Model Taught This Entrepreneur About Wellness and Body Positivity
A journey that would kick off more than a decade of international travel as she walked runways and booked print shoots for designers like Yves Saint Laurent, Donna Karan, and Armani. Sounds pretty fabulous, doesn’t it? Years later, Falsetto reflects on the experience positively, as “the best education I could ever ask for,” but there was one specific element of her modeling career that sounds especially unglamorous: airport food. To read the article click the link above.
January 30, 2018 - SHE SEZ Podcast - Ep. 29 - ThinkThin® Founder Lizanne Falsetto
Listen in on the story of how the former model and mom of two crafted a winning recipe in her own kitchen, learned to trust her instinct, and launched the company with her own money. Click the link above to listen to the podcast.
January 18, 2018 - She’s Got Moxie Podcast - Ep. 21 - Lizanne Falsetto - Meet The Creator of the thinkThin® Bar
The No. 1 thing that I would say to the women out there who want to learn about cash flow is to always keep your payables (what you have to pay) at least 20% lower than your receivables (the money coming in).
September 13, 2017 - Women in YPO - 13 Women Leaders Share Insights for Entrepreneurial Success
Click the link above to read the article.
March 9, 2017 - HUFFPOST - Women in Business Q&A: ThinkThin® Founder Lizanne Falsetto
Every step of my journey has helped me understand human nature, behavior, and leadership. As a young athlete, I learned how to be part of a team, and later, lead a team of my peers toward a common goal. As a world traveler, I experienced many different cultures, which helped me develop empathy and the ability to consider a variety of viewpoints - qualities I believe are imperative to solid leadership. The biggest life lessons have come from my experience as a single mother, raising and loving my two children and learning where professional success intersects with my personal life. Anyone’s life experience can make them a skilled leader if they let it. Click the link above to view.
February 22, 2016 - THE EPOCH TIMES - A Working Woman’s Work/Life Balance Is What She Makes It
Balancing this dual life and staying healthy wasn’t easy, but Falsetto did the best she could for the sake of her family. Now that she has extra time, Falsetto reflected on her journey and what lifestyle design worked best for her. Click the link above to read.
February 8, 2016 - LIKE A MOTHER Podcast - Ep. 29 - Lizanne Falsetto: How The Single Mom Built and Sold ThinkThin®
Hosted by Emma Johnson. Lizanne Falsetto: How this single mom built and sold ThinkThin for $217 million. In this podcast we discuss, her darkest moment, while going through divorce, facing business bankruptcy when the Atkins craze tanked and her dad died — and how she pushed through. Click the link above to listen to the podcast.
February 2, 2012 - FORBES - Lizanne Falsetto Founded ThinkThin® Products and Sold it for $217M. Now What?
Six weeks ago former fashion model Lizanne Falsetto, who never went to college, sold her high-protein energy bar business, thinkThin, to an Irish company corporation, Glanbia, for $217 million. Falsetto had founded the company and she ran it for two decades, making her thinkThin bars early entrants in a now-crowded market. In this edited and condensed interview, she talks about how she built the business, why she sold it and how she feels about walking away from her creation. Click the above link to read more.
January 27, 2016 - FORTUNE - The One Thing You Should Never Discuss Too Early In Business
The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What’s the best way to pitch a startup idea to investors?” is written by Lizanne Falsetto, founder of ThinkThin®. Click the above link to read more.
December 26, 2015 - FORTUNE - What ThinkThin®’s Founder Wants You To Know About Tough Decisions
As entrepreneurs, growth depends on our timely instinct. As we move toward a more data-driven economy, we must learn how to find the proper balance between data and intuition, and, when appropriate, we must practice trusting intuitive gut decisions over data. Click the above link to read more.
November 5, 2015 - LH Agenda - The Path from Passion to Profession: When Following Your Intuition Works
You gotta hand it to some people. They know how to dance to the beat of their own drum, and in following their own unique passions and talents, they’ve made a life and a career of it. Meet Lizanne Falsetto, a former model turned entrepreneur, who combined her love of fitness and food and created thinkThin, a high-protein food brand offering delicious treats all while keeping you trim. She did this without tertiary education or a business mentor. Here’s how Lizanne followed her passion down the path to profession, and how she maintains it. To read more, click the above link.
September 9, 2015 - HAUTE LIVING - ThinkThin® Founder Lizanne Falsetto’s Desktop Essentials
This foodie, philanthropist, mother, radio show host, former model and storyteller has ruled boardrooms, bedtimes, and even a few catwalks, by trusting her gut and creating her own recipe. Click the link above to read more.
August 7, 2015 - CSQ - Lizanne Falsetto: Empowering Female Entrepreneurs
Falsetto promotes women in business and maintains zero tolerance for the “mean girl” complex that she said is an unfortunate reality among schoolgirls and adult women alike. When parents lead by good example, she said, girls grow healthy attitudes that strengthen the entrepreneurial community. To promote her ideology, Falsetto launched the #thinkKindness movement, which celebrates women giving back and supporting each other in business and life. The hash tag is expected to soon become an official platform offering education and monetary support. Click the link above to read the full article.
January 2, 2015 - New Orleans Living - Lizanne Falsetto: No Holds Barred
The CEO and founder of the popular thinkThin® protein brand continues to revolutionize the health industry, lend support to female entrepreneurs and expand her amazing wellness empire in the New Year. Click on the link above to read more.
December 18, 2014 - HELLO GLOW - Aloe Vera Martini + Green Goddess Tips from ThinkThin® Founder
Wellness pioneer Lizanne Falsetto is widely known as the founder and CEO of thinkThin, but she’s also a health advocate and a supporter of women’s entrepreneurship. We chatted with Lizanne recently about some of her favorite recipes and products, beauty-boosting foods, healthy snacks, and her go-to beauty routine. Click on above link to read the full article.
August 10, 2014 - Hallmark Channel - Lizanne Falsetto’s ThinkThin® Recipes
Bacon Wrapped Nutrition Bars Breakfast or appetizer for grown-ups and children as an after school snack or a light meal with cut veggies. Click the above link for the recipes!
July 29, 2014 - ENTREPRENEUR - The 25 Most Innovative Consumer and Retail Brands
Viva Italia. Falsetto grew up in a large Italian family and spent her early years in Seattle before setting out on a 14-year international modeling career. She began tinkering with recipes when she returned to the states, and found her first corporate buyer for ThinkThin at Trader Joe’s in 1999. Click the above link to read the article.
June 3, 2013 - AD AGE - Former Fashion Model Takes on Snack Titans with thinkThin® Bar
By "guts" she means ingredients. The brand's "high protein" bars have 20 grams of protein but no sugar or gluten; the "crunch" bars are packed with nuts and fruit and are marketed as kosher and gluten- and dairy-free; and the "divine" bars come in flavors like German chocolate coconut have only 10 grams of sugar. Click above to read full article.
May 26, 2013 - The New York Times - Seeking Food Ingredients That Aren’t Gene-Altered
Pressure is growing to label products made from genetically modified organisms, or “G.M.O.” In Connecticut, Vermont and Maine, at least one chamber of the state legislature has approved bills that would require the labeling of foods that contain genetically modified ingredients, and similar legislation is pending in more than two dozen other states. This weekend, rallies were held around the globe against producers of genetically altered ingredients, and consumers are threatening to boycott products that are not labeled. Click above to read full article.
May 21, 2013 - KTLA5 - Breaking Down Protein Bars with thinkThin CEO and Founder Lizanne Falsetto
It’s not about weight loss or weight controls, it’s about weight wellness. Weight wellness is finding your optimal weight range at which we feel healthy and happy. Not defined by a specific number on a scale or size of a dress—it’s about being energized, satisfied, confident, sexy. It’s beauty from the inside, out—and that’s how we treat the products that we produce – all natural. Most popular, pantry staple. Click above link to read article.
February 1, 2013 - SMART BUSINESS - How Lizanne Falsetto saw beyond the numbers to position thinkThin® for success
“It’s about leveraging industry trends and really watching what’s happening and seeing the future before it gets there so you can be ahead of the curve,” Falsetto says. “Those are probably the two biggest parts of leadership.” Click above link to read full article.
November 5, 2012 - PROFILE Magazine - Nutritious Indulgence
“Nutrition is a very personal choice. You can eat very good food and very rich, wonderful tasting food in moderation and get the nutrition you need,” Falsetto says. “thinkThin’s formula is based off of the demands of today’s marketplace and speaks to a product stripped of any junk; something that is highly nutritious without the punishing side effects of gluten and refined sugar.” Click above link to read full article.
October 16, 2012 - FELIX Magazine - Kickstarter: Lizanne Falsetto
All the pots and pans she carried with her as she traveled between modeling shows in Milan, Madrid, Australia, Japan, and New York were taking up way too much space in her suitcases! But her earlier training – both as a pro-basketball hopeful and high-fashion runway model – had deeply instilled in her the necessity of balanced nutrition in maintaining optimum health, fitness, and beauty from the inside out. Yet at the same time, her Italian grandparents had taught her to love fresh, natural, good-tasting food. Click the link above to read the article.
March 9, 2009 - CISION PR NEWSWIRE - thinkproducts Founder and CEO Lizanne Falsetto to be Honored for Leadership at National Association of Women Business Owners Luncheon
When every industry – including natural foods – was challenged by the recent economy, thinkproducts' CEO Lizanne Falsetto went beyond weathering the storm. She led a dynamic company evolution that includes a full line of sugar- and gluten-free protein bars, dessert bars and other natural weight-management foods. On March 19, she'll be recognized for extraordinary leadership by the National Association of Women Business Owners (NAWBO). Click above link for the full article.