I bet on protein before it was cool. Now I’m helping shape what’s next in longevity and health – especially for women.

I’m Lizanne Falsetto, founder of thinkThin®. From my early days as a protein pioneer, I've always been fascinated by the business ideas that impact how we live and age well.

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Lizanne Falsetto leaning on her kitchen counter, holding a celery stalk with nut butter
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From thinkThin® to what’s next for women’s health

I built thinkThin® around one question: how do busy women eat better on the go?

That question took me from baking bars in my kitchen to Whole Foods, Trader Joe’s, and Walmart, and eventually to a sale to Glanbia.

Now I’m asking a bigger one: how do women live better as we age?

And why has so much of the research on aging been done on men?

Women deserve better answers about perimenopause and the decades beyond.

Topics women were told to push through are finally getting real attention, and I want to help that attention turn into answers.

I take those questions to the people shaping what’s next in health.

I’ve shared stages with Dan Buettner and Dr. Mark Hyman and produced a women’s summit with Jane Fonda and Dr. Vonda Wright. I ask them what I’ve always asked as a founder: what’s real, and what’s about to become something women can use?

Then I try what I’m learning in clinics, in my kitchen, and in my own life.

Protocols, products, and recipes, including the ones that didn’t live up to the hype.

What I learn in those rooms shouldn’t stay in those rooms.

I share it all in the Vitality Vault and in my Test Kitchen videos.

Enter the Vault
Lizanne cooking a high-protein recipe in her kitchen In my kitchen
Behind the scenes
At the clinic
On stage
Testing protocols
Filming the Test Kitchen

What’s on my radar.

I ask, test, and connect the dots. Choose a door and come along.

Lizanne scooping bone broth powder in her kitchen
Recommendations

Lizanne’s Favorites

My favorite products, protocols, and trusted recipes.

Discover the edit
Lizanne in her kitchen with thinkThin bars
The lessons

From the Protein Archives

The thinkThin® story, chapter by chapter, including the parts that went wrong and what each one taught me.

Coming soon
Lizanne sipping tea from a glass mug
The current list

The Vault 5

Five things on my mind, on my table, or in my suitcase right now. A series from the Vitality Vault.

Coming soon

Come into my Test Kitchen.

Tell me what brought you here.

See what I’m watching next.

Enter the Vitality Vault for founder perspective, emerging ideas, and practical insights in women’s health and longevity.

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