About Lizanne
Lizanne Falsetto is a visionary entrepreneur, wellness advocate, and food industry pioneer whose career has been shaped by a relentless commitment to health, innovation, and longevity. As the founder of thinkThin®, she revolutionized on-the-go nutrition, introducing one of the first high-protein, low-sugar, gluten-free bars to the market. What started as a simple solution to a personal need–creating a convenient, nutritious snack–grew into a multimillion-dollar brand that reshaped the health-food industry.
Her entrepreneurial instincts were ahead of their time. Long before the mainstream adoption of ketogenic and high-protein diets, Lizanne recognized the power of protein as fuel. She was also the first in the industry to stamp “gluten-free” on product packaging, paving the way for a new category of functional foods. Under her leadership, thinkThin® became one of the fastest-growing health-food brands in history, ultimately acquired by Glanbia in 2015.
But Lizanne’s passion for wellness extends far beyond business. For her, health has always been the foundation of success–both personally and professionally.
A Lifelong Journey in Wellness
Lizanne’s commitment to health and vitality was shaped long before her career began. Raised in a tight-knit Italian-American community in the Pacific Northwest, she grew up immersed in a lifestyle that closely mirrored the principles of Blue Zones: regions of the world where people live the longest. Her family’s approach to food was simple: grow it, cook it, share it. Watching her grandmother cook fresh meals and her grandfather tend to his garden, Lizanne learned that food is both love and medicine.
That foundation became her guiding philosophy, even as she entered the fast-paced world of fashion and modeling at just 18 years old. Living in Tokyo, New York, and Paris, she saw firsthand how different cultures approached nutrition, movement, and self-care. While many in the modeling industry struggled with extreme dieting and unhealthy habits, Lizanne relied on the intuitive lessons from her childhood: fueling her body with real, whole foods.
Her passion for nutrition deepened as she immersed herself in Eastern medicine, herbal remedies, and holistic health practices. While other models survived on boiled onions and iceberg lettuce, Lizanne took on the role of “Mother Earth,” cooking balanced, nourishing meals for herself and her roommates. She intuitively understood what science would later confirm: food is fuel, and the right nutrition has the power to transform energy, performance, and well-being.
A Commitment to Innovation in Food & Health
Even after thinkThin®, Lizanne remained at the forefront of food innovation and longevity science. As the world shifted during the 2020 pandemic, she became fascinated by the rise of clean, alternative proteins and how they could reshape both human health and the planet. This led her to found betterland foods™, a brand dedicated to creating crave-worthy, sustainable foods that nourish both body and environment.
Today, Lizanne’s mission extends beyond nutrition. She is committed to empowering people–especially women entrepreneurs–to take control of their health with the same confidence and strategy they bring to their businesses.
Her philosophy is built on five core pillars of vitality:
Proactivity – Taking ownership of your health the way you would your business.
Mindfulness – Cultivating awareness, managing stress, and tapping into intuition.
Movement – Avoiding stagnancy in both body and mind, embracing learning, growth, and new experiences.
Nourishment – Prioritizing real, whole foods, hydration, sleep, and self-care.
Feminine Energy – Understanding hormones, embracing sensuality, and surrounding yourself with a strong support system of women.
Lizanne believes wellness isn’t about overhauling your life overnight–it’s about removing barriers and creating small, sustainable habits that support longevity. Whether it’s integrating movement into daily routines, tracking personal health metrics, or understanding the power of food as medicine, she encourages people to take an entrepreneurial approach to their own vitality.
Leadership & Impact
Beyond her businesses, Lizanne is a recognized leader in the health and wellness space. She serves as Network Chair and board member of the YPO Health & Wellness Network, was Chapter Chair of YPO Pacific Coast Gold in 2021/22 and also member of the Le Mess chapter. Her work and expertise have been featured in leading publications, including TIME, Forbes, Fast Company, and Inc.
Through her speaking engagements, mentorship, and content, Lizanne is on a mission to reshape the way we think about longevity, health, and high-performance living.
For those looking to reclaim their vitality, Lizanne’s message is simple: You don’t need a complete life overhaul–you just need the right strategies. Health isn’t a destination, it’s a lifestyle, and every small, intentional choice builds the foundation for a longer, stronger, and more vibrant life.