The Hurdles of Building a Perfect Product - And How to Overcome Them

I'm excited to share my latest article featured in Forbes, where I delve into the hurdles of building a perfect product and provide insights on how to overcome them. As a protein pioneer and CEO & Founder of betterland foods™, I've encountered my fair share of challenges in bringing innovative products to market.

In this article, I explore the complexities of the protein industry and shed light on the potential of precision fermentation to revolutionize the food landscape. From education and funding to exhaustive research and development, proper distribution channels, and dealing with detractors, I discuss strategies to navigate each hurdle.

Head over to Forbes to gain valuable insights on bringing your own product to market and join me in making a lasting impact on the industry!