Living with Vitality

I’m Lizanne Falsetto mother, entrepreneur, wellness pioneer, speaker, retreat curator, and founder of thinkThin®, the first high-protein, low-sugar, gluten-free nutrition bar to hit the market. Long before protein became a buzzword, I recognized its power to fuel energy, focus, and strength especially for people on the move.

Wellness was never just a trend for me it was my strategy for success.
It shaped how I led as a CEO, how I raised my family, and how I built a brand that redefined the way millions nourish themselves every day.

Today, I’m passionate about helping others rediscover what it truly means to live well—in both life and business.

I believe vitality begins with knowledge: tuning into your body, staying curious, and turning everyday habits into meaningful rituals that support longevity, clarity, and joy.

To make that journey more accessible, I created The Vitality Framework, my personal approach to wellness, rooted in science, guided by intuition, and designed for real life. It’s a simple, sustainable system created to help high-performing women and entrepreneurs stay energized, focused, and grounded - without burning out.

Each of the five pillars is a gentle reminder: you don’t have to overhaul your life to feel strong and balanced. You just need the right support.

Proactivity. Movement. Mindfulness. Nourishment. Feminine Energy.

This modern blueprint is here to help you extend not just your lifespan, but your healthspan, so you can thrive with clarity, strength, and purpose at every stage of life.

If you’re feeling curious about what this might look like for you, I’d love to connect. Let’s gently explore what it means to feel strong, aligned, and vibrant in your body, business, and everyday rhythm.

To your vitality,