Lizanne revolutionized the health food industry in 1998 with thinkThin®, introducing the first high-protein, low/no sugar, gluten-free bar to the market, pioneering a new era in nutritional snacking.

A forerunner in the health food sector, Lizanne championed high-protein products early on. She educated consumers about protein's role in sustained energy, leading thinkThin® to create and dominate the $9.6B Nutrition Bar category.

As an authority in health and wellness, Lizanne combines her extensive industry knowledge with practical insights. Her upcoming role as the Health and Wellness Chair of YPO exemplifies her commitment to leading and inspiring others in their wellness journeys. In 2024, she founded and launched Il Paradiso wellness retreats for high-achieving professionals.

With roots in her Italian heritage, Lizanne infuses her love for wholesome cooking into creating nutritious, delicious meals. She celebrates bringing people together with fresh, locally-sourced, in-season ingredients, honoring her family's tradition.

Lizanne's impact in the food industry goes beyond thinkThin®. Her focus on high-protein, low/no sugar, gluten-free products has not only created a new market category but also educated consumers and retailers on the benefits of healthier food choices.

Committed to wellness, Lizanne advocates for understanding and mindful consumption of what we eat. She cultivates an organic Agave orchard and grows her own vegetables, promoting a well-balanced diet complemented by regular exercise.